New Rep Groups for N.Y., N. New Jersey, Michigan Territories

Stero and Somat, providers of warewashing and waste management solutions, today announces the addition of two new rep groups to manage sales for the brands. PBAC & Associates will represent Stero, Somat, Red Goat and Master disposers in the New York and Northern New Jersey territory. Premier Marketing Group will represent Stero and Somat in the Michigan territory.

“PBAC and Premier Marketing Group will add a tremendous amount of experience, knowledge and relationships to our portfolio of brands,” said Doug Cole, Business Development Manager for Stero and Somat equipment. “Developing these markets will make our brands stronger and support our long-term growth strategy for warewash and waste equipment.”

For more information about Stero, Somat and their products, visit and


About Stero

Stero warewashing systems have been proudly manufactured at our U.S.-based facilities for over 70 years. The high-quality, durable and efficient equipment is not just the best value in the industry, it’s an investment in quality that is built to work, and made to last. Stero designs commercial glasswashers, undercounters, door-type dishmachines, rack conveyors, flight conveyors and utensil washers for institutional and non-institutional operations.

Simple, intuitive controls, reliability as a result of heavy-duty construction, and serviceability are our hallmarks. To learn more about Stero, please visit Stero is a division of Illinois Tool Works, Inc.,


About Somat Company

How do you overcome waste reduction challenges? The answer is simple—Somat. With the longest history and experience in the industry, Somat is the recognized leader in waste management technology. Whether your goals are to reduce overall waste and hauling costs in an urban office building, develop a composting program on a rural campus, plan and execute a zero-waste effort in a school or achieve LEED® Certification in a restaurant, Somat can recommend a sustainable solution for your unique scenario.

Colleges & universities, secondary schools, hospitals, hotels & casinos, cruise ships, government and correctional facilities have partnered with Somat over the years for cost-cutting, environment-sustaining solutions. Visit or to learn more about how our disposers, pulpers, extractors and dehydrator solutions can support your foodservice operation. Somat is a division of Illinois Tool Works, Inc.,


About PBAC & Associates

PBAC & Associates was founded in 1988 by Michael R. Posternak and Steve Bauer to serve as manufacturers’ representative to the foodservice, bakery, supermarket and convenience store industries in the metropolitan New York/New Jersey and Fairfield County Connecticut areas.

PBAC’s objective is to bring the highest level of professionalism, product knowledge, salesmanship and technical support to the marketplace. With over 100 years of combined industry experience, PBAC is uniquely qualified to fulfill the needs of manufacturers, dealers, consultants and end users. PBAC is well networked within the industry, including association with SFM, HFM, and NYSSFSA. The company maintains close relationships with key buying groups and has achieved MAFSI highest level of technology certification, level 401.

Visit to learn more.


About Premier Marketing Group

Premier Marketing Group is a merger of three successful independent rep firms—Belanger-Brower Group (Founded in 1973), the PFA Group (Founded in 1981) and GMD Foodservice Marketing (Founded in 1983)—to form one super group with unparalleled experience and resources.  Premier Marketing Group’s mission is to partner with world-class foodservice manufacturers to consistently meet its customers evolving needs, and offer them outstanding customer service.

To learn more, contact John Molhoek, Premier Marketing Group, at, or via phone at 800-393-5183.



Stero, Somat Company, Red Goat and Master disposers

Media Contact: Heidi Spaide